2014 Mitsubishi Mirage is Named "Best Sub Compact Car 2014" by the Hispanic Motor Press Awards

Mitsubishi's new 2014 Mirage, the most fuel-efficient gasoline-powered non-hybrid in America was recently awarded "Best Sub-Compact Car 2014" by the Hispanic Motor Press Awards. The 2014 Mirage has an EPA-rated fuel economy of 40mpg combined city and highway driving, with 44mpg on the highway.

The Hispanic Motor Press Awards judging committee is comprised of a ten-person panel of distinguished automotive journalists that are currently working in automotive-focused print, television, Internet and radio media, according to the Mitsubishi press release.

Congratulations to the up and coming Mirage! We don't have it in stock just yet, but we'll keep you in the loop. In the meantime, check up on our new Mitsubishi vehicle inventory here!


All information and image via Mitsubishi

You Haven't Seen it All Until You've Seen this Hello Kitty Mitsubishi Mirage!

Mitsubishi has just announced its plan to offer the Mitsubishi Mirage in a limited Hello Kitty edition. Only 400 of these vehicles will be released and only in Japan, so if you're a big enough Hello Kitty fan to own one, unfortunately we don't think you'll be able to get your hands on it this round!

"Noticeable features will include a bright pink paint job, bespoke hub caps with the Hello Kitty ribbon, along with Hello Kitty-themed upholstery," according to the article by World Car Fans.

The Mitsubishi Hello Kitty Mirage was created to celebrate the 40th birthday of the Hello Kitty character. However, if this limited-edition Mirage isn't the one for you, we do have the more typically-designed 2014 Mirage in stock here.

All information and image via World Car Fans

Five Fun, Fast Facts about Mitsubishi

Happy Friday! To kick off the last work day this week, we're presenting a few fun, fast facts about Mitsubishi Motors (say that five times fast)!

When was Mitsubishi founded?
April 22, 1970. However, Mitsubishi Shipbuilding Co. introduced the Mitsubishi Model A in 1917, which was Japan's first series-production automobile.

What does the logo mean?
The Mitsubishi logo's three red diamonds came way before Mitsubishi Motors (almost 100 years!); it was chosen by Iwasaki Yataro, the founder of Mitsubishi because it was suggestive of his first employer's family crest.

What does Mitsubishi mean?
Mitsu = three
Hishi = water chestnut (often used in Japanese to stand for a diamond)

Which actor is Mitsubishi affiliated with?
Jackie Chan has a 30-year association with the brand, and has driven Mitsubishi vehicles in movies almost entirely throughout his career.

Which countries manufacture Mitsubishi vehicles?
Japan, Phillipines, Thailand, Brazil and the United States. Mitsubishi vehicles are manufactured, assembled or sold in over 160 countries around the world!

We hope you enjoyed the Mitsubishi history lesson. If you'd like to join Jackie Chan, check out our new Mitsubishi vehicles here ;)


All information via Mitsubishi Motors Wikipedia, image of Jackie Chan via Azn Badger's Blog

Burlington Mitsubishi Customer Loyalty Coupons

Mitsubishi Motors is now offering eligible current Mitsubishi, Saturn or Suzuki customers a $500 loyalty rebate on select Mitsubishi vehicles!* Check out the list of vehicles you can redeem your coupon for, and head to our Customer Loyalty Rebates page to print your coupon, email it to a friend or request more info.

• 2014 Mitsubishi Lancer
• 2014 Mitsubishi Mirage
• 2014 Mitsubishi Outlander Sport
• 2014 Mitsubishi Lancer Sportback
• 2014 Mitsubishi Outlander
• 2013 Mitsubishi Lancer
• 2013 Mitsubishi Outlander Sport
• 2013 Mitsubishi Outlander
• 2013 Mitsubishi Lancer Sportback

If you're interested in any of the models above, click the vehicle to be taken to that vehicle's showroom page!

*Important restrictions and rules apply. This offer cannot be combined with other customer loyalty rebates. Offer ends 10/31/13.

Pricing Announced: The 2014 Mitsubishi Mirage

The all-new 2014 Mirage is the most fuel-efficient, gasoline-powered non-hybrid vehicle in America (that's a mouthful!). The 5-door subcompact, equipped with a Continuously Variable Transmission will come in at just $12,995 with an estimated fuel economy of 44 MPG highway.

Standard on the Mirage will be automatic climate control, keyless entry, sporty rear spoiler, upscale piano black console trim, auto-off halogen headlights, rear heater floor ducts and much more. For $1,200 more, the Mirage ES model receives key passive entry, push-button start, Bluetooth hands-free phone system, sterring wheel-mounted cruise and audio controls, 14-inch allow wheels, leather-wrapped steering whell and shift knob, fog lamps, silver interior accent trim and many others. There's also an available navigation and rearview camera system.

Keep your eyes peeled for a release date! In the meantime, check out the rest of our amazing 2014 Mitsubishi lineup.

All information, image and features via Mitsubishi

The 2014 Mitsubishi Outlander Receives IIHS Top Safety Pick+ Recognition

The 2014 Mitsubishi Outlander joins its previous model in receiving the Insurance Institute for Highway Safety Top Safety Pick+ award! The Top Safety Pick+ is the IIHS's highest accolade and was granted to only two vehicles in the small SUV category.

Safety features on the 2014 Outlander:

Seven-airbag safety system

• Advanced dual-stage front airbags with driver's seat position sensor, front side impact, driver's knee airbag, side-impact curtain; the smart airbags are deployed at the appropriate level for specific seat occupants.

Active Stability Control

• Monitors speed and measure how the vehicle is responding to your steering input, helping you maintain control.

Anti-lock Brakes

• Helps to eliminate wheel lock-up during panic or emergency braking.

Rise body construction

• Efficient energy absorption and high cabin integrity.

LATCH system

• Lower Anchors and Tethers for Children (LATCH) helps simplify the attachment of child safety seats.

Seat belts and pretensioners

• Three-point seat belts, head restraints, and pretensioners that help tighten the belts - there are also seal belt force limiters, which aid the seat belts and airbags in working together.

Adaptive Cruise Control

• Uses radar technology to accurately judge the distance between you and another vehicle; you can choose between three distance settings.

Forward Collision Mitigation

• Uses radar technology to asses vehicle position in relation to other vehicles; detects oncoming obstructions while alerting the driver. It can also apply the brakes if necessary.

Lane Departure Warning

• With an in-car camera, the system alerts the driver if it detects that the vehicle is leaving its lane.

Free Roadside Assistance App for iPhone

• 5 years/unlimited miles of roadside assistance - easy access to help if you need it - they'll even deliver you gas if you run out of fuel!

Those are the huge safety measures taken by Mitsubishi to ensure you can feel safe while driving your new Outlander; check out our 2014 Mitsubishi Outlander inventory here!


All information (including direct summary of safety features) and images via Mitsubishi

Mitsubishi i-MiEV Named Symbolic 100,000th EV Sold in the US

The national plug-in electric vehicle advocacy group Plug In America recently named the Mitsubishi i-MiEV the symbolic 100,000th plug-in electric production vehicle sold in the US "since the introduction of the latest generation of highway-capable plug-in vehicles some two years ago," said Plug In America in the press release.

The Mitsubishi i-MiEV has a price tag as low as  $21,625*, with five doors and a admirable 112 MPGe combined highway and city. The i-MiEV has an estimated driving range of 62 miles.

At Burlington Mitsubishi, we've seen many happy new owners walk away with a new i-MiEV; if you'd like to meet them, take a look at our i-MiEV owners page here, and if you'd like to join them, view our Mitusbishi i-MiEV inventory here!


All information via Mitsubishi, image of two Burlington Mitsubishi customers and their salesman, Adam Crowley.